Founded by the creators of Rentalman,
Terry Wynne, Marlene Moncure, and Dave Deaton, who built the most complete rental system at the time to service rental companies. Found an opportunity to support CAT dealers who were seeking to enter the rental market faced
with the lack of options in rental systems that could integrate into legacy systems and drive rental within a dealership with fully customizable, purpose-built, rental software to adapt to multiple business models be it rent-to-rent,
rent-to-sell, power systems, or other alternative models.
So, in 2009, in partnership with four dealers, IR was founded on a mission to build the ultimate power tool for all equipment rental operations in a dealer.